Test Horizon
Academy
A complete brand identity system built to unify every touchpoint for Test Horizon Academy, from digital enrollment campaigns to campus communications, ensuring every family in Denver encounters a consistent, authentic expression of our mission to cultivate curious, resilient learners.
Why Brand Identity
Matters
Credentials & Recognition
Test Horizon Academy has earned a 9 out of 10 rating from GreatSchools for three consecutive years, placing it among the most trusted K through 8 charter schools in Denver. With a full-time special education coordinator, a part-time ESOL specialist, and honors math beginning in 6th grade, the school's academic infrastructure is built to serve every learner at a high level.
Retention & Culture
Families stay at Test Horizon Academy because they feel it working. Individualized learning plans, a 16 to 1 student to teacher ratio, and strong parent communication create an environment where scholars are known, supported, and genuinely invested in. Parents who experience the culture become its most effective advocates, driving organic enrollment growth through real trust.
Growth Opportunity
With 275 students enrolled against a target of 330 and a capacity of 400, Test Horizon Academy has meaningful room to grow. Kindergarten and 7th grade seats are the most urgent priority for the current school year, with an application deadline of February 15, 2027. Free bus service within a 7 mile radius removes the last practical barrier for Denver families who are ready to choose better.
Positioning &
Strategy
Test Horizon Academy is the tuition-free K through 8 charter school for Denver families who want more than a standard classroom experience: a school where small class sizes, individualized learning plans, and an extended enrichment day give every child the tools to enter high school confident, prepared, and excited to keep learning.
Strategic Anchors
Top Parent Objections — Addressed
7-Day Content
Pillars
Enrollment
Funnel
Individualized Learning Plans
Every student at Test Horizon Academy works from a personalized plan. Weekly small group intervention sessions ensure no scholar reaches a wall without support already in place.
Extended Enrichment Day
Test Horizon Academy's enrichment blocks go beyond what the standard school day offers, with robotics club, art club, student council, and project based exploration built into the weekly schedule.
One to One Technology
Every student in grades 2 through 8 receives a Chromebook. Combined with a project based STEM focus and honors math starting in 6th grade, scholars graduate digitally fluent and academically ready.
Free Transportation & Meals
Bus service is guaranteed for all enrolled students within 7 miles, with stops at Horizon Park and Maple Street Community Center. Free breakfast and lunch are provided to every student, every day.
Logo &
Identity
Primary — Light Background
Reversed — Dark Background (filter: invert)
Maintain clear space equal to the height of the logo mark on all four sides. Never allow other visual elements, text, or imagery to crowd or clip the mark on any digital or print application.
Never reproduce the logo below 80 pixels wide in digital contexts or below 1 inch in print. On dark or primary-colored backgrounds, always apply CSS filter: brightness(0) invert(1) for clean white rendering.
Do not stretch, rotate, recolor, or apply drop shadows, glows, or gradients to the logo. Never place it on low-contrast backgrounds or alter proportions. Always use the approved source file from the GHL media library.
Color
Palette
Typography
- All page headlines and section titles at weight 700 or 800
- Conveys forward momentum, clarity, and modern institutional confidence
- Minimum 18px in digital applications, paired with Merriweather for body hierarchy
- Letter-spacing: tight (-.01em to -.02em) on large display sizes
- All body paragraphs, card descriptions, and supporting copy at weight 300–400
- Weight 700 reserved for strong emphasis within body contexts
- Line-height 1.65–1.8 for comfortable, readable text blocks
- Designed for legibility at small sizes across print and screen
Imagery
Direction
Project Based Learning in Action
Capture students engaged in real inquiry: STEM challenges, Chromebook-powered research, robotics builds, and hands-on project work. Prioritize natural classroom light, candid concentration, and authentic teacher moments at a 16 to 1 ratio. Avoid staged or stock-looking compositions. Show the actual work happening inside Test Horizon Academy classrooms every day.
Community, Joy & Belonging
Showcase the diversity and warmth of the Test Horizon Academy community: enrichment day energy, art club creations, student council leadership, parent involvement, and the genuine joy of a school where every student is known. Images must reflect dignity, curiosity, and the pride that comes from a rigorous and joyful academic experience rooted in community.
Voice &
Tone
Curious and Inspiring
Test Horizon Academy was built around the belief that learning should be rigorous and joyful at the same time. Every message should carry that spirit: an invitation to discover, to question, and to grow. We do not lecture families. We open a door and show them what is possible when curiosity meets structure.
Warm and Personal
With a 16 to 1 student to teacher ratio, every scholar at Test Horizon Academy is genuinely known. The voice of the brand should reflect that reality: warm, direct, and human. Communications feel like they come from a teacher who knows your child's name, not a district administrator managing a database.
Clear and Confident
Test Horizon Academy has a GreatSchools rating of 9 out of 10 for three years running, a one to one Chromebook program, and an extended enrichment day. The school earns confidence. Communications are clear, specific, and free of vague promises. Families deserve to know exactly what they are choosing and why it is worth choosing.
Community Rooted
Test Horizon Academy exists to serve Denver families, and the brand speaks with them rather than at them. The voice is grounded in the school's mission: cultivating curious, resilient learners through a community that shows up consistently for every student. Steady enrollment growth and an engaged parent community are not goals. They are what happens when the mission is real.